Ana Paula Schmiedel

Ana Paula Schmiedel is the founder of Balmasch and a partner at Devir, Adevcom, and Inovaction. With a degree in Marketing and Advertising Engineering, she is a specialist in technology, innovation, and strategic communication, with over 20 years of experience advising companies and governments in Paraguay and across Latin America. Her career includes projects ranging from market research, advertising campaigns, and corporate identity development to event organization and digital strategies. Passionate about teamwork, she believes collaboration and knowledge sharing are essential to driving innovation, strengthening brands, and achieving outstanding results.